进行如何用设计思维打造故宫文创爆款？设计|产品|贵金属|项目|故宫

运用好奇心，我们可以洞悉未来机遇，探索创新方向；</li><li class="ql-align-justify">同理心的换位思考、观察和深度访谈让我们进入潜在用户的世界，和其共建心与心的连接；</li><li class="ql-align-justify">洞察力让我们捕捉和感知到他人的想法与感觉，找准用户需求；</li><li class="ql-align-justify">全局思考力让我们从点、线、面、体的角度看问题，找准属于我们的未来创新机会点；创想力让我们打开“脑洞” ，做出差异化的产品、服务和解决方案；</li><li class="ql-align-justify">敏捷行动力让我们把想法转化为原型，并且经过不断的测试和迭代，最终让创新落地。 </li> </ul> 今天，我以故宫与建行贵金属文创设计思维项目为例，来分享如何实操“二心四力” 。 <br /> 2020年是紫禁城建成600年，又是故宫博物院成立95周年，这是全社会的一件文化盛事。为庆贺这一历史时刻，故宫联合与中国建设银行要进行一次联动合作，想打造一款贵金属文创产品，此产品要在建行销售平台进行销售。当时我有幸作为本项目的产品创新顾问，协同北京汉今国际产品研发团队，用了三个月的时间，共同打造出了一款爆款产品，上市三天就销售了1个亿，上市10天3点多亿。我们以“二心四力”创新模型为核心方法论，运用二心四力模型，完成了此产品从0-1产品原型打造，并把原型做成落地产品推向市场。 <br /> 第一步好奇心进行方向探索首先第一步，也是“二心四力”模型的第一步，用好奇心进行方向探索。 <br /> “好奇心”是驱动人类发现和发明的原始动力，是创新的原动力。 <br /> 我们要为谁设计一款什么样的产品？既然这款产品是放在银行的销售渠道，这个平台的用户到底有何特征呢？其实银行的贵金属销售平台已经对自己的用户群进行过分析了，且产出了相关的数据报告。为了让分析更严谨，我们项目团队也对银行渠道客群基本盘进行了调研分析，采取了设计思维“人种志研究”的方法，去建行几个网点“蹲点”了12个小时，实地调查研究贵金属产品的目标客群，记录其购买行为和流程。 <br /> 通过观察，我们发现：<br /> 1）到店购买贵金属产品的用户85%是女性群体；<br /> 2）她们多数年龄在35-45岁之间；<br /> 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